19th September 2019 - 09:30 to 12:30 Business Gateway Fife will be holding this inspiring workshop at the Enterprise hub and will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads. Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will [...]
22nd August - 09:30 to 12:30 After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose [...]
13th August 2019 - 09:30 to 12:30 Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an [...]
10th July 2019 - 09:30 to 12:30 Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic [...]
25th June 2019 - 09:30 to 12:30 Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without [...]
12th June 2019 - 09:30 to 12:30 LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives. You’ll learn when to use personal and [...]
28th May 2019 - 09:30 to 12:30 This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. [...]
15th May 2019 - 09:30 to 12:30 Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and [...]
Date: 23 April 2019 Time: 10.00 – 16.00 Location: Enterprise Hub, Glenrothes This is the 4th in a series of 4 Women’s Enterprise Scotland’s Leadership Masterclasses. The Lead with WES programme is designed specifically for Fife women business owners wishing to lead their business through growth to become sustainable. We’ll help you put all of the knowledge and [...]
16th April 2019 - 09:30 to 12:30 Business Gateway Fife will be holding this inspiring workshop at the Enterprise hub and will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads. Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will [...]
